Genre: Music Video

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In the boundary breaking video with music by Petite Noir, directed by Travys Owen with art direction from the artist’s muse, Rochelle Nembhard, we see a vision of the ’Noirwave’ Africa of now, in all it’s vast, rich and raw glory. Director Travys Owen elaborated on the use of the tribe motif: ’We wanted to make four distinct ’tribes’ of people. This allowed us to create thevisual journey that Yannick is on, running through all of these different landscapes and allowed us to create these rich scenes which were very different from each other.“ (Text excerpt from I-D.Vice.com).

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